What is the ad unit name in AdMob?

In AdMob, an ad unit’s name serves as a unique identifier rather than a descriptive label chosen by the user. This identifier, known as the ad unit ID, is assigned to each ad placement within the app and follows a specific format for consistency and accuracy.

The ad unit ID comprises two parts: the unique app ID assigned by AdMob upon app registration (ca-app-pub-XXXXXXXXXXXXXXX) and a specific identifier for the ad unit itself (/YYYYYYYY). This format ensures that ad requests and their corresponding ads are delivered accurately to the intended locations within the app.

While AdMob generates the unique ad unit ID, it’s advisable for developers to create clear and descriptive internal names for their ad units. These internal names help distinguish between different ad placements within the app, particularly when managing multiple ad formats or placements.

For instance, developers can use internal names such as “banner_ad_home_screen” or “interstitial_ad_level_complete” to denote specific ad placements. This practice enhances organization and facilitates tracking of ad performance within the app.

In summary, while the ad unit name in AdMob refers to a unique identifier rather than a chosen descriptive name, developers should employ clear internal naming conventions for better organization and management of ad placements within their apps.